How to choose a brand ambassador for your company
Adidas’ recent signing of NFL star Patrick Mahomes aims to challenge Nike’s U.S. dominance, while SPRIBE’s UFC partnership boosts market reach. But how do ambassadors fuel expansion? Delasport’s success with Ronnie O’Sullivan showcases how the right athlete enhances visibility, credibility, and audience engagement. The role of a sports ambassador A
FAMACO I Programme spreads to FUFA’s eight regions
The Federation of Uganda Football Associations [FUFA] in association with the Regional Football Associations has confirmed a full progamme to spread the capacity building courses for Football Administration and Management (FAMACO I) in all the 8 FUFA regions. The courses are scheduled to take place from 21st to 23rd February
NBA Africa Creates Annual Dikembe Mutombo Humanitarian Award
NBA Commissioner Adam Silver today announced the creation of the NBA Africa Dikembe Mutombo Humanitarian Award, a new annual honor that will recognize a person or an organization that works to advance health, education or economic opportunity across the continent of Africa. The award is named after the late four-time
Kiplimo breaks world half marathon record in Barcelona
Uganda’s Jacob Kiplimo set a stunning world half marathon record of 56:42 at the eDreams Mitja Marató Barcelona by Brooks, a World Athletics Gold Label Road race, on Sunday (16). With that impressive performance, the 24-year-old two-time world cross country champion improved on Yomif Kejelcha’s previous world record of 57:30
2025 AFCON U17: Uganda Drawn in Group A with Hosts Morocco
The Final Draw for the TotalEnergies CAF U17 Africa Cup of Nations (AFCON) Morocco 2025 took place on Thursday, February 13, in Cairo, placing Uganda in Group A alongside hosts Morocco, Tanzania and Zambia. The tournament is scheduled to run from March 30 to April 19, 2025. Reacting about the
Final Draw for the CAF Women’s Futsal Africa Cup of Nations, Morocco 2025 to take place tomorrow in Cairo
The Final Draw for the inaugural CAF Women’s Futsal Africa Cup of Nations, Morocco 2025 will take place this Thursday, in Cairo, Egypt at 13h00 local time (11h00 GMT). The Final Draw will be broadcast live on CAF TV, the official YouTube channel of the Confédération Africaine de Football (CAF). This
Stanbic Uganda Cup 51st Edition: Round of 32 Draws Conducted
The draw for the Stanbic Uganda Cup Round of 32 took place on Monday morning, live from the FUFA TV studios. The event was conducted by Uganda Cranes legend and former vice-captain Hassan Wasswa Mawanda, who won the cup with SC Villa in 2014. Cup holders Kitara FC were drawn
Marcus Rashford’s outspoken remarks on his future at Old Trafford have led Manchester United manager Ruben Amorim to doubt the team’s decision-making.
Amorim had already addressed the matter upon the release of the interview, but he has since questioned the judgment of individuals close to Rashford, acknowledging that the player is not solely to blame for the remarks.Amorim told the Daily Star, “It is a difficult situation.” “I understand that these players
