Tourism sector urged to embrace digital visibility
The Ministry of Tourism, Wildlife and Antiquities has urged tourism players to embrace digital technologies and artificial intelligence, warning that destinations that fail to establish a strong online presence risk being left out of the global tourism market. “If we are not visible on the digital highway, we are virtually
Tourism businesses need more investment to meet global standards, says UTB
Tourism businesses need greater investment to meet the growing demand for Uganda’s tourism products and bring facilities and services to internationally acceptable standards, Uganda Tourism Board (UTB) chairperson Pearl Kakooza has said. Kakooza said increased investment was needed across the tourism value chain, particularly in accommodation facilities, transport, product development,
Uganda Shifts Tourism Focus to Culture, Heritage
Uganda is shifting its tourism focus towards culture and heritage as the country seeks to diversify its tourism products beyond wildlife and attract more visitors to lesser-known destinations. The shift will take centre stage on September 27 when Uganda hosts this year’s World Tourism Day celebrations in Mbale, with the
Rwenzori Marathon Puts Electric Mobility on Uganda’s Road to Sports Tourism
Long before sunrise on Saturday, August 22, Kasese was already awake. By about 3:30am, runners were gathering around the Equator at Kikorongo, roads were filling with participants and spectators, while residents prepared for a day that would transform the western Ugandan town into a hub of sport, tourism and business.
Uganda to Turn Coffee, Cocoa Farms into Tourism Attractions
Uganda is set to integrate coffee and cocoa production into the country’s tourism offering, with pilot agricultural tourism experiences expected to begin in farming regions next year. The initiative is aimed at using Uganda’s globally recognised agricultural products to attract tourists while creating additional income opportunities for farmers and strengthening
Emaali Festival seeks to turn Teso heritage into tourism, jobs
The Iteso Cultural Union (ICU) has unveiled the inaugural Emaali Cultural Festival, with organisers seeking to use Teso’s cultural heritage as a springboard for tourism, job creation and economic transformation. The festival, scheduled for October 24 and 25 at Kololo Ceremonial Grounds in Kampala, will bring together cultural leaders, government
Golf takes Uganda’s tourism push beyond safaris
Uganda is turning to sport to broaden its tourism appeal, with the inaugural Pearl of Africa Golf Series expected to combine international competition with a showcase of the country’s culture, food and hospitality. The tournament, scheduled for September 16–19 at Entebbe Golf Club, will be Uganda’s first official World Golf
Dolwe Island Emerges as Uganda’s New Eco-Tourism Frontier
Dolwe Island in Namayingo district is positioning itself as one of Uganda’s emerging eco-tourism destinations as stakeholders intensify efforts to attract domestic and international travellers through experiential tourism and digital destination marketing. The latest push saw La Fang Eco Resort host a familiarisation tour for journalists, digital content creators, influencers
Uganda Courts Gulf Tourism Market with Northern Uganda Cultural Showcase in Doha
Uganda has intensified its push into the Gulf tourism market, using culture, regional storytelling and investment diplomacy to position itself as a premier African destination during the Second Uganda Tourism and Cultural Expo held in Doha. The Expo, hosted by the Embassy of the Republic of Uganda in Qatar at
Uganda turns to regional trade fairs to boost tourism visibility
Uganda is increasingly turning to regional tourism expos as part of a broader strategy to strengthen its “Pearl of Africa” brand and expand its share of the global travel market. The Uganda Tourism Board (UTB) used the Karibu-Kilifair 2026 expo in Tanzania to position the country as a competitive destination,
