New Report Reveals Key Insights into the African Sports Market Trends for 2025
Africa Sports Unified (ASU), the world’s leading Pan-African sports business hub, has released its highly anticipated 2025 African Sports Market Trends Report. Through a comprehensive survey conducted by key stakeholders from across the Pan-African sports market, the report provides an in-depth analysis of the key trends shaping the African sports industry
Vipers SC Player Falls from Shopping Arcade
Kajjansi Police Division is investigating the tragic death of Abubakar Lawal, a Nigerian national and professional footballer for Vipers Sports Club, who allegedly fell from the third floor of Voicemall Shopping Arcade on the morning of February 24, 2025. According to Luke Owoyesigyire, Deputy Public Relations Officer for Kampala Metropolitan
Europa League draw: Real Sociedad get Manchester United, AZ Alkmaar welcome Tottenham, Roma draws final hosts Athletic Club.
The draw for the remainder of the 2024/25 UEFA Europa League has been made, with Manchester United, Tottenham and final hosts Athletic Club learning what awaits them in the last 16. The 2024/25 UEFA Europa League round of 16, quarter-final and semi-final draw has been made at UEFA headquarters
Champions League draw: Real Madrid get Atletic, Bayern face Leverkusen, Paris paired with Liverpool
The Champions League contenders have learned their path to Munich after the last 16, quarter-final and semi-final draws were made. Champions League round of 16 draw PSV (NED) vs Arsenal (ENG) Real Madrid (ESP) vs Atleti (ESP) Paris (FRA) vs Liverpool (ENG) Club Brugge (BEL) vs Aston Villa (ENG)
KFC leaves Kentucky home for Texas
KFC, the fast-food restaurant chain formerly known as Kentucky Fried Chicken, is moving its corporate headquarters in the US from Kentucky to Texas, its owner has announced. Yum Brands said it will shift the office from Louisville to Plano though KFC will keep some operations in Kentucky, including its KFC
Here are quarterfinals sides in the 2024/25 TotalEnergies CAF Champions League
Here are quarterfinals sides in the 2024/25 TotalEnergies CAF Champions League The draw for the quarter-finals of the 2024/25 TotalEnergies CAF Champions League will take place in Doha, Qatar on Thursday, where the eight remaining sides will learn their path to the final. The four group winners will be drawn
How to choose a brand ambassador for your company
Adidas’ recent signing of NFL star Patrick Mahomes aims to challenge Nike’s U.S. dominance, while SPRIBE’s UFC partnership boosts market reach. But how do ambassadors fuel expansion? Delasport’s success with Ronnie O’Sullivan showcases how the right athlete enhances visibility, credibility, and audience engagement. The role of a sports ambassador A
FAMACO I Programme spreads to FUFA’s eight regions
The Federation of Uganda Football Associations [FUFA] in association with the Regional Football Associations has confirmed a full progamme to spread the capacity building courses for Football Administration and Management (FAMACO I) in all the 8 FUFA regions. The courses are scheduled to take place from 21st to 23rd February
NBA Africa Creates Annual Dikembe Mutombo Humanitarian Award
NBA Commissioner Adam Silver today announced the creation of the NBA Africa Dikembe Mutombo Humanitarian Award, a new annual honor that will recognize a person or an organization that works to advance health, education or economic opportunity across the continent of Africa. The award is named after the late four-time
Kiplimo breaks world half marathon record in Barcelona
Uganda’s Jacob Kiplimo set a stunning world half marathon record of 56:42 at the eDreams Mitja Marató Barcelona by Brooks, a World Athletics Gold Label Road race, on Sunday (16). With that impressive performance, the 24-year-old two-time world cross country champion improved on Yomif Kejelcha’s previous world record of 57:30
