Fifty Years Later, the Story is Still Being Written
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Fifty Years Later, the Story is Still Being Written

August 20, 2026
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By Ambrose Dillan Masengere Fifty years ago, someone had to believe that Public Relations in Uganda deserved a profession to call its own. There were no hashtags, LinkedIn communities or digital platforms on which practitioners could showcase their work. It was 1976, and what existed was an idea: that communication

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