Winning big at the 2025 Silverback Awards is always a team story, and at the heart of the GOtv success is a Client Service Executive who turns complexity into clarity and pressure into progress.
Working on a brand as dynamic as GOtv takes more than coordination – it requires empathy, resilience, and the rare ability to translate both client ambition and agency creativity into one smooth, forward-moving machine.
My role on the GOtv business has always been simple in principle but intricate in practice: make sure every idea is aligned, every deliverable is on track, and every conversation moves us closer to the goal. From early-morning approval calls to late-night feedback cycles, my job is to keep the partnership strong and the momentum steady.
Campaigns like Your BFF – Best Football Friend and the award-winning Ka Weekie project demanded unwavering agility. Managing expectations, guiding timelines, and ensuring every team – from Strategy to Creative to Production – was synchronised is where the real magic happens. When the right people pull in the same direction, excellence becomes a natural outcome.
Client service, for me, is not just stewardship it is relationship-building. It is understanding what matters most to the client, anticipating needs before they’re spoken, and creating a working rhythm where trust becomes the foundation. The wins at the Silverbacks are proof of what a strong client-agency partnership can achieve.
The theme Elevating the Grind reflects what the Client Service discipline really is: the daily dedication that keeps big ideas on course. I share this recognition with every teammate who pours their craft into the GOtv work. It is a privilege to be the bridge that supports their brilliance.
In the end, this role has taught me that service is the art of balancing people, timelines and ambition and doing it with grace, clarity and a smile. The awards may shine on stage, but the real victory is the partnership that made them possible.
