Airtel Money Uganda has turned to the Virunga Gorilla Marathon to deepen the push for digital payments, unveiling a partnership that makes it the exclusive payment provider for the high-profile race.
The deal positions the telecom’s mobile financial service at the centre of one of Uganda’s most unique sporting events, with all marathon kit purchases set to be processed through Airtel Money Merchant Pay.
The move signals a growing trend where major events are being used as testing grounds to drive cashless transactions, particularly among younger and tech-savvy audiences.
Set against the dramatic backdrop of the Virunga Mountains, the marathon has built a reputation beyond sport—drawing attention for its role in conservation, tourism promotion, and community development.
Under the new arrangement, runners will be required to pay for kits via Airtel Money, either by dialing 1859# or using the MyAirtel App, a shift expected to boost both convenience and transaction transparency.
Airtel Money Managing Director Japhet Aritho said the partnership reflects a deliberate strategy to embed digital payments into everyday experiences.
“This is about making digital payments part of people’s daily lives,” Aritho said. “By integrating Airtel Money into platforms people trust and enjoy, we are accelerating the transition to a cashless economy.”
He added that the marathon offers more than just visibility.
“It brings together tourism, community impact, and national pride. That makes it an ideal platform for us to demonstrate how digital solutions can simplify and enhance experiences,” he noted.
Organisers of the Virunga Gorilla Marathon say the shift to a fully digital payment system will streamline operations and improve accountability.
Team lead Kenneth Kamukama Rashid said the partnership could significantly increase participation and efficiency.
“With Airtel Money, we expect smoother transactions, better tracking, and easier access to kits. This ultimately improves the overall runner experience,” he said.
The 2026 edition of the marathon, slated for May 30, will feature a grueling 112km ultra-marathon and the classic 42km full marathon, attracting both local and international runners.
But beyond the race, participants will traverse rainforests, rolling hills, and ancient lava fields—an experience organisers say blends endurance with immersion into Uganda’s natural beauty and community life.
For Airtel Money, the partnership is as much about visibility as it is about long-term financial inclusion.
“We are not just enabling payments,” Aritho said. “We are creating access, driving inclusion, and supporting a more connected economy.”
