Indomie Instant Noodles has been named the Most Preferred Noodles Brand in East Africa at the 2025 East Africa Brand Quality Awards (EABQA), held at the Golf Course Hotel in Kampala.
This prestigious recognition reaffirms Indomie’s position as a trusted, consistent, and proudly homegrown favorite across the region.
Marking its fourth win of this honor, the award highlights Indomie’s ongoing commitment to quality, affordability, availability, and local market development. It follows a string of consumer-led accolades, including multiple wins at the People’s Choice Awards, where Indomie has remained the most celebrated noodles brand for four consecutive years.
Kennedy Omondi, Country Representative at Indomie Uganda, expressed gratitude to consumers and emphasized the brand’s dedication to regional growth:
“This recognition belongs to every Ugandan and East African family that has made Indomie part of their daily lives. Beyond taste and quality, we are deeply committed to local production, job creation, and community development. Supporting brands like Indomie strengthens our local industries, empowers youth employment, and fuels a more resilient regional economy.”
The East Africa Brand Quality Awards celebrate brands that exemplify excellence, innovation, and consumer trust. This year, the awards focused on brands that are driving local value chains and promoting sustainable growth, a principle Indomie champions through its investments in local sourcing, distribution partnerships, and youth empowerment programs.
Patrick Nsubuga, Brand Ambassador for EABQA, noted: “Celebrating brands like Indomie reminds us that supporting local markets is the foundation of sustainable development. When consumers choose East African brands, they don’t just buy a product, they invest in livelihoods, innovation, and the future of our economy.”
The EABQA’s rigorous evaluation process measures market reputation, customer satisfaction, business excellence, and social impact, making this award a genuine reflection of consumer trust and brand authenticity.
