Uganda officially launched its nationwide search for the next generation of tourism ambassadors with the unveiling of over 30 contestants at a vibrant ceremony held at Emin Pasha Hotel in Kampala.
The event marked the official start of the 13th edition of Miss Tourism Uganda, with this year’s grand finale set for September 5 at the prestigious Kampala Serena Hotel.
By early evening, the venue was filled with excited supporters eager to cheer on their regional representatives. Contestants graced the runway with confidence and cultural flair, setting the tone for a season themed “I Am My Culture”—a celebration of identity, heritage, and the critical role of tourism in national development.
“This platform is more than a beauty contest. It is about advocacy, transformation, and preserving our cultural heritage,” said Loice Namara Kalamuka, Administrator of Miss Tourism Uganda.
She praised the ongoing support from parents, partners, and sponsors and encouraged the public to participate by voting for their favorite contestants as the competition intensifies.
In a groundbreaking move, the ceremony also introduced contestants for the newly launched Man of Tourism International, a development organizers say reflects a broader commitment to inclusive youth engagement in tourism promotion.
“This initiative is no longer just about the girl child,” Namara added. “With the inclusion of the Man of Tourism International, we are opening the door for all youth to become ambassadors for Uganda’s tourism.”
In the run-up to the finale, contestants will enter a structured boot camp where they will receive training in public speaking, leadership, and tourism knowledge. They will also engage in community-based projects aimed at promoting sustainable tourism and showcasing Uganda’s diverse attractions.
Since its inception in 2013, Miss Tourism Uganda has grown into a recognized platform for cultivating cultural ambassadors and youth leaders. The competition continues to play a pivotal role in positioning Uganda as a prime destination for both domestic and international tourism.
As anticipation builds toward the finale in September, organizers promise an event that not only crowns a new queen and king of tourism but also elevates the conversation around culture, identity, and youth empowerment.
