Ugandan bikers set for European tour to market ‘Explore Uganda’ campaign
Uganda’s tourism promotion drive is revving into high gear, with a team of local bikers set to embark on a cross-continental expedition aimed at marketing the country to European audiences. In partnership with the Uganda Tourism Board (UTB), the Uganda Bikers Association will undertake a 1,000-kilometre motorcycle tour across six
Uganda turns to commercial diplomacy to sharpen tourism push ahead of POATE 2026
Uganda is increasingly leaning on commercial diplomacy to strengthen its tourism footprint in key international markets, as preparations intensify for the 2026 Pearl of Africa Tourism Expo (POATE). The renewed approach brings the Ministry of Foreign Affairs and the Uganda Tourism Board (UTB) into closer coordination with diplomatic missions abroad,
