Uganda Baati Limited has officially launched a nationwide product awareness campaign titled “Crown Your Home with Orientile”, aimed at promoting Orientile—the widest steel roof sheet on the Ugandan market and a standout innovation in the company’s building solutions portfolio.
With its unique profile and industry-leading width, Orientile offers homeowners and builders a highly efficient, visually appealing, and cost-effective roofing solution for both residential and commercial projects. Through the campaign, Uganda Baati intends to deepen public awareness of Orientile’s performance benefits and position it as the smart roofing choice for Uganda’s growing construction sector.
“With Orientile, we’re staying true to delivering innovative, performance-driven building solutions that meet the evolving needs of Ugandan homeowners,” said George Arodi, Managing Director of Uganda Baati. “With its unmatched width and practical cost advantages, we are redefining what smart steel manufacturing means in today’s construction landscape.”
At 1,130 millimeters in overall width, Orientile surpasses all other steel roof profiles currently available in Uganda. This expanded coverage reduces the number of sheets needed for installation, offering significant savings on material costs, labor, and installation time.
Orientile is also designed to meet modern aesthetic standards, available in five vibrant color finishes—Brick Red, Charcoal, Potters Clay, Chocolate, and Tile Red—each offering durability and style for a range of architectural tastes.
“The ‘Crown Your Home with Orientile’ campaign is about connecting with customers through quality, affordability, and visual distinction,” noted Vivienne Lynn Mirembe, Brand Manager at Uganda Baati. “Orientile offers a combination of beauty and efficiency that no homeowner should compromise on.”
Beyond its looks and size, Orientile is engineered for longevity and protection, featuring a zinc-aluminium coating that enhances resistance to corrosion, impact, and the challenges posed by Uganda’s variable climate. The result is a roofing solution that promises minimal maintenance and extended service life.
With a distribution network of over 100 dealer outlets and 17 showrooms spread across Uganda, Uganda Baati guarantees customer access to Orientile, along with expert guidance, product demonstrations, and after-sales support.
“Our nationwide showroom network is fully prepared to support the campaign’s rollout,” Mirembe added. “From product education to in-person demonstrations, our teams are ready to help customers experience the Orientile advantage—from inquiry to installation.”
