In a bold move that blurs the line between lecture halls and live broadcasts, Victoria University has unveiled BeTV, a fully operational television station aimed at grooming Uganda’s next generation of media professionals.
The announcement, made by Vice Chancellor Prof. Lawrence Muganga, marks a significant shift in how media education is delivered in the country. “BeTV is not just a student project,” Muganga said on X (formerly Twitter). “It is a living, breathing media platform an institution within an institution.”
Slated to go live on July 25, 2025, BeTV will broadcast from newly constructed state-of-the-art studios on campus, complete with high-end RED cameras, podcasting zones, and music video production suites. The initiative positions Victoria University as the first university in Uganda to fully embed a professional-grade TV station into its academic framework.
BeTV is the latest embodiment of Victoria University’s Cooperative Education model, which integrates academic study with real-world experience from the very beginning. “This is what experiential learning looks like,” Muganga said. “We’re not preparing students for the industry they’re already in it.”
The university has also opened auditions for young aspiring presenters aged 18 to 25. Applicants are encouraged to send a short video introducing themselves and explaining why they deserve a spot on the BeTV team. Submissions are being accepted via the university’s official social media channels.
Junior Dave Kazoora — known to many as JKazoora — is heading the project from the university’s Innovation Hub. He confirmed that selected participants will receive hands-on training, mentorship, and branding support as part of BeTV’s founding crew.
The launch of BeTV comes just months after the debut of VU Radio, another real-world media venture under Victoria University’s banner. Together, the two platforms reflect a growing emphasis on skills-based education in Uganda’s higher learning landscape — one that prioritizes employability and entrepreneurship as much as academic achievement.
“Degrees alone no longer cut it,” Muganga noted. “Our students leave here with portfolios, networks, and brands ready to lead, not just apply.”
