Childhood cancer in Uganda is on, and every day counts. Stepping into the urgent fight, Roke Telkom has pledged in-kind media support worth over Shs 30 million to boost awareness ahead of the 4th Childhood Cancer Colour Run.
Set for May 17, 2026, the annual run, themed “Behind Every Step, A Child’s Story,” has evolved from a fundraising event to a lifeline for children already battling cancer. This year, organisers aim to raise Shs 250 million to cover life-saving interventions, including early diagnosis, treatment access, nutrition, and transport critical for families often traveling long distances for care.
Rising numbers paint a stark picture. The Uganda Cancer Institute reports new childhood cancer cases climbing from 700 in 2022 to 800 in 2025, highlighting a pressing need to act now.
“This year, our priority is clear keeping children alive and in care,” said Moses Echodu, Executive Director of the Uganda Child Cancer Foundation. The foundation has shifted focus from long-term infrastructure projects, like a children’s hostel initially planned for 2030, to immediate patient support. While Shs 43 million has been raised toward the hostel, urgent treatment for diagnosed children now takes precedence.
Roke Telkom’s involvement aims to amplify that impact. Timothy Mugenyi, Head of Partnerships and Community Impact, described the company’s commitment as more than a corporate gesture.
“Connectivity is more than cables and routers it’s about connecting people to what matters most. Nothing matters more than the health and future of our children,” he said, adding that high-speed internet will also be available during the run to support live coverage and engagement.
The Colour Run starts at 6:30 a.m. from the Uganda Cancer Institute, with participation open to the public. Entry kits are priced at Shs 25,000 for students, Shs 35,000 for standard entrants, and Shs 50,000 for premium participants, available at Carrefour stores and Endiiro Café.
Organisers are calling on Ugandans to turn out not just for fitness but for solidarity. “Cancer is a tough battle, but when we come together, we provide a network of hope that no child should have to face alone,” Mugenyi said.
As the country confronts rising childhood cancer cases and persistent gaps in care, initiatives like the Colour Run may determine the difference between survival and children slipping through the cracks.
