Celebrated Ugandan musician Jose Chameleone has taken his mother on a five-day tour of Kibale and Queen Elizabeth National Parks in an initiative aimed at encouraging Ugandans to explore the country’s tourism attractions.
The tour, organised by the Uganda Tourism Board (UTB), includes chimpanzee tracking, game drives and a boat cruise, offering the musician and his mother an opportunity to experience some of Uganda’s wildlife and nature-based tourism attractions.
The initiative is part of a partnership between UTB and Chameleone ahead of his farewell concert, dubbed “The Final Chapter, scheduled to take place at Lugogo Cricket Oval Stadium.
Through the partnership, the tourism agency hopes to use the musician’s popularity and influence to encourage domestic tourism while showcasing Uganda’s attractions to audiences both locally and internationally.
UTB Chief Executive Officer Juliana Kagwa described Chameleone as a cultural icon whose influence extends beyond Uganda, making him an important voice in promoting the country’s tourism potential.
“By hosting him and his mother in our national parks, we are inviting his fans, and all Ugandans, to see the Pearl of Africa through his eyes and to explore their own country,” Kagwa said.
Chameleone said travelling with his mother had made the experience particularly special, adding that there was still more to discover during the journey.
“There is still more to see on this journey, I can’t wait,” he said.
He encouraged Ugandans to make domestic travel a priority and take advantage of the country’s diverse tourism attractions, including by travelling with their families.
“To my fellow Ugandans, I say embrace what is yours. Pack your bags, bring your family, and discover the Pearl of Africa for yourselves,” he said.
The partnership also comes as Uganda prepares to co-host the 2027 Africa Cup of Nations (AFCON), which is expected to attract football fans and other visitors from across the continent.
Chameleone said he would be among the musicians performing for visitors during the tournament, adding that he hoped the entertainment would contribute to giving guests a positive impression of Uganda.
“I am proud to be among the musicians who will perform for our guests, and I hope they leave with love for this country,” he said.
UTB sees the partnership as an opportunity to connect music, sport and tourism as Uganda prepares to welcome visitors from across the continent for the continental football tournament.
