Starlink’s Direct-to-Cell Service Disrupts Telecom Market, Forces Operators to Adapt
Starlink’s disruptive direct-to-cell (D2C) service is rapidly reshaping the telecommunications landscape, pressuring mobile network operators (MNOs) to rethink their strategies or risk obsolescence. The D2C technology, launched globally between 2024 and 2025 by Elon Musk’s internet company, enables users with 4G and 5G smartphones to connect directly to Starlink satellites
